Every Internet marketer understands the importance of a good squeeze page. You use it to grow your email list. It’s like lesson 101 in Internet Marketing.
“Build your list through a squeeze page and send them on a campaign.”
But you don’t…
The thing is most marketers stick to the simple formula of sending the list they’ve grown to endless sales pages or blog posts. However, there are other ways that you should be using a squeeze page as a company to generate revenue from new and existing email subscribers.
Let’s do a quick run through of what makes a good squeeze page by starting with some good, examples that work.
Three Steps to the Perfect Squeeze Page
The Machine – Visual Clues
This squeeze page is for an email course that teaches you how to manage your email. The layout is simple; text on the left and pictures on the right. If you follow the pictures you arrive at the button. Alternatively if you read the text then the arrow takes you to the button.
Ok Dork – Clear Messaging
A good squeeze page is like minimalist art. Less is normally more. If you can transmit the important information to your reader in 10 seconds or less you are onto a winner. Your message needs to be clear and easy to understand. Ideally your squeeze page should have the following information (but don’t be scared to mix it up a bit).
- What you offer/ Who you are
- Why it’s important/ What you do
- How to get it/ CTA
- Social proof
30 Days to $10k – All Above the Fold
The information you place above the fold (what is seen by the viewer when the page loads) is the most important. With no additional information to scroll through you keep the user focused on what matters. You’ll also notice that in this photo the model is looking at the optin form. This is pretty important. For a few examples of why it can look good, check this out. Then compare it to this squeeze page and you’ll understand why it matters (pictures can be more powerful than stats).
Of course there’s more to creating a perfect squeeze page than just these three points. However, these are the points you should need to keep in mind. If you want more information on good practices to follow online I’d recommend this article.
Now let’s get on with the good stuff…
2 Original Ways to Use Your Squeeze Page
Segmenting Your Email List
The best way to think about a squeeze page is as a tool to help people decide if they want to take an action. This is important; because it just might shake up the way you’ve been managing your email list.
One common practice that a lot of people who are growing an email list do is segment the list based on interest. It’s logical when you first think about it. If a person bought a product for you or opted in for a certain giveaway they expressed interest in the topic. So you might have the SEO section, the WordPress section and the flower section… Ok, maybe not the flower section (or perhaps you have one).
Take a step back though and there’s an obvious problem with this system. The fact is if you profile a user in this way then your profile is very narrow. You’re looking at the email list like people were bits of data that can be nicely arranged according to topic. The fact is though that it just doesn’t really reflect reality.
Of course the people on your list are interested in a lot of different things. They are after all people. If the way you are segmenting your users on an email list doesn’t reflect that then both you and your customers are missing out. Squeeze pages are a good way to fix this, because it allows you to target people based on what they have shown interest in. That might mean you miss a few sales by not doing a general email to your whole list, but it does mean you annoy less people.
For example you might find a portion of the list that you’d categorized as being interested in SEO actually likes flowers. Not only can this help you generate sales, but if you happen to own multiple web properties it can also be used as a way to maximize the return (for both you and the recipient) of being on the email list.
Optin For Your Sales Page
Using a squeeze page directly prior to a squeeze page is something you might have seen around the web before. Turning your homepage into a squeeze page for your product is less common, but highly effective.
I’ve personally seen this being used and the results on Youzign and I have to say it’s impressive. Part of the underlying reason that this works so well is that the user is automatically engaged in micro commitments with you. That means before they even see the sales page, you’ve made them take an action.
By using the squeeze page in this way you can drastically improve your conversions, because:
1) You’ve got rid of the people who weren’t interested in your offer.
2) By opting in they have decided they are interested in what you have to offer.
3) You are not directly offering them anything.
Repeat point three.
By putting the sales page behind a squeeze page you are removing the most difficult choice the customer faces; should I spend my money here. They only get to make that decision after they have decided they are interested in your offer. You are also removing the one thing that your existing customers don’t need to see; the sales page.
The effectiveness of micro commitments are part of the reason why people use two stage optin forms. If you are selling a product or a service this is something I would advise experimenting with.
A lot of articles will overload you with different ways that you can take action. It can be overwhelming. You reach information overload and with so many good ideas buzzing through your head you end up doing none of them.
To keep the article focused I’m going to stop here.
The Best Page Builders
The number one reason why most of us (yes including me) delay creating action is because we don’t have the tools or the time. Well, if you are planning to watch TV this evening you definitely have the time. As for the tools, here is one paid and one free option to consider.
Sumo Me Welcome Mat – Free
Ok. This isn’t officially a page builder, but it is free and it does work as a squeeze page. If you want to take action, but your budget is restricted then Welcome Mat is a very good starting point. It’s completely free, easy to use and you can start testing straight away.
Optimize Press – $97
I personally use Optimize Press to create landing pages, sales pages and squeeze pages for my websites. There is a learning curve with the software and there are bugs (especially with the import/ export feature). For all its faults Optimize Press is still one of the best page builders available on the market.
That’s really it.
P.S. Feel free to ignore everything I just said and try something different. Advice is there to be ignored and rules are there to be broken… but do keep it in ming as it’s good advice.