Running a successful affiliate marketing campaign requires great networking skills and some serious planning. It sounds like hard work, and it is, but a well-planned affiliate marketing strategy can transform your low-end five-figure product launch into a six-figure success story.
The first thing you need to do is create a realistic product launch schedule. A product launch schedule should be flexible and have time to spare built into it. One word of advice, because affiliates are very busy, give yourself four weeks between contacting your first affiliates and actually launching the product.
Once you’ve decided on your launch schedule you need to set up a Joint Venture (JV) page for your product. The JV page doesn’t need to be anything too fancy, but the more information that you provide the easier you will make it for your affiliates to sell your product.
A good example of someone who has a very good setup for JV launches is Peter Garety. If you’re interested in seeing how to put together a launch the right way then I would highly suggest signing up here (you will be notified when he next makes a product launch. At the very minimum you should give your affiliates access to the following information:
- Description of the product and a simple demonstration video.
- The launch date along with the time (choose this based on your target market, in most cases for English speakers this would be EST/GMT).
- Anything an affiliate might need to sell your product. This could include sales letter, banners, email swipes etc. (you can put a link on the page to these resources so that they can instantly download them).
- A diagram of your sales funnel and some proof that you are going to be doing everything you can to convert the traffic they will be giving you.
- Your contact details so that they can get in touch with you.
- Where they can get the affiliate Links.
- A place to collect email addresses.
Every useful resource you add makes it easier for your affiliate partners promote your product. Make sure to collect the affiliate’s name and email address.
If you can afford it and you have created a great product that you know can convert, consider incentivizing your affiliates with prizes. While prizes are not essential, they will increase the number of affiliates you have working with you and prizes affiliates work that little bit harder.
Once you’ve laid all of the groundwork it’s time to find affiliates for your launch. I would strongly advise listing your product in one of the four main product launch calendar sites. These are:
Post your product on the premium account to get affiliate interest in your product. You should also look to recruit affiliates from the following marketplaces.
The video below shows you the exact method I use to recruit suitable affiliates in the Warrior Plus forum. The same tactic can be used for any of the other marketplaces listed above.
In addition to this you can also share information about your launch on social media. Here are some of the best places for picking up affiliates for your launch.
- Elite JV Group
- Top JV Group
- WSO Launch and JV Network
- JV Alert
- JV Launch Calendar
- JV Zoo Product Launch
Another way to find affiliates is to find people who have created similar products to yours or products that cater for the niche you are targeting. You can then follow the backlinks.
Keep an eye out for any links that are related to ‘product reviews’ as well as sites that feature the product. In the video above I show you how you can do this for yourself.
Finding affiliates, especially when you are the new person is hard work. If you have the money you can hire a Joint Venture Broker or an Affiliate Manager for your product launch. I’ve used a definition of what these positions are from The Net Momentum.
Joint Venture Broker
A JV Broker usually brokers a connection between a product owner or vendor and an affiliate who can promote the offer. For this introduction the broker receives a commission on the sales that the affiliate makes. After the introduction, it’s the vendor’s job to manage the relationship with the affiliate.
An Affiliate Manager recruits affiliates, communicate with them on an ongoing basis and manages the relationship between the vendor and his or her affiliates. Because of the increased workload, an Affiliate Manager normally takes a larger commission from the affiliate sales. To hire a joint venture broker or an affiliate manager target people who have a proven record of successful product launches in your niche.
There are a lot of Affiliate Managers and Joint Venture Brokers operating online. For more information about how much Joint Venture Brokers charge and how to hire one, check out this thread on Warrior Forum.
To find out more about how to sign up affiliates for your product launch download the very affiliate email templates used by a million dollar Internet Marketing company to hire affiliates. You will also get access to the Start 2 Profit Business library.